Now with 4 highly coveted sneakers in the Jordan Brand x J Balvin lineup, the Colombian-born global superstar and fashion icon puts his signature spin on the AJ3. This striking edition channels Balvin’s contagious energy while maintaining classic Air Jordan style. The Air Jordan 3 Rio Edition is named after his son Rio and the color palette is inspired by the tranquility of a sunset viewed from the mountains of his hometown Medellín, balancing a Black leather upper with vibrant bursts of Solar Flare and Total Crimson. Equipped with visible Air cushioning and iconic elephant print overlays, to say the AJ3 is simply legendary would be an understatement. Balvin was involved in every part of the ideation and construction of this new edition and has a special bond to it, including some sensitivity towards his son and his hometown. Over the decades, Air Jordan 3 has transcended the hoops game and become a cultural icon. To celebrate the partnership, this nightfall-inspired design comes with a keychain and special packaging that reads: “A sunset always reminds me, a new day full of opportunity is coming.” Wise words. So, don’t let the opportunity pass you by.